Listen to In The Know’s full interview with Angelica Nwandu below, and keep reading for highlights from the interview:
She reflected on some of the challenges she overcame along the way and shared new details about her inspiring backstory. While all news outlets would soon follow suit, she and The Shade Room, also known as TSR, had a head start.įor the latest episode of In The Know’s pop culture interview series We Should Talk, Nwandu opened up about her nearly decadelong journey of building The Shade Room into one of the top social media news brands in the world. By bypassing the need for a website at all and streamlining the user experience of publishing celebrity news, Nwandu, a millennial, changed everything. But Nwandu didn’t have the resources to create a website at the time, so she started curating news directly on Instagram. It was a traffic driver, not a brand builder. Until then, legacy news outlets used Instagram to push users back to their websites. When Angelica Nwandu started The Shade Room, back in 2014, she had no idea how drastically she was about to change the entertainment news landscape. Tune into We Should Talk every Thursday, where In The Know’s Gibson Johns interviews your favorite celebrities and influencers.
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